1 June, 2022

Why Promotional Drink Bottles Are Perfect For Courier Companies

Do you own a courier company and looking for new ways to bring in clients or retain existing ones? Have you ever considered using promotional drink bottles as a sales tool? They are not only perfect for attracting new business, they are also a way to build up loyalty with staff. Australia’s climate is harsh and we are always being advised to drink enough water. Staying hydrated is vitally important and by using drink bottles as part of your promotional merchandise, you can make sure both your clients and staff are safe.

Firstly, let's look at why you should hand them out to staff. One way to increase staff loyalty and have them connect with your business is through different merchandise. It could be part of their uniform, but in this case, it is something they can use every day. It is suitable for both your office staff and drivers on the go. For your drivers, we would recommend looking at a stainless-steel bottle. If you got one that is fully insulated, they could use it for both hot and cold drinks and the beverage would keep to temperature all day long. You can have your logo and company name engraved on the side so it would last the life of the bottle. Every day when your drivers get into their car or truck, they’ll remember the gift you gave them. This is a perfect way to build trust and loyalty from your staff.

If you are attending a trade show of some type you could look at a cheaper option of a 500ml plastic drink bottle. These are inexpensive enough to hand out in bulk and they are a great introduction for anyone to your business. You can have all your details printed on the side as most of these styles have a wraparound print option that allows for a great deal of information. It is a great way to attract people to your booth and gives them something to remember your business. Even if they weren’t paying attention to your presentation, rather than a business card which would be thrown in the bin, give them a branded drink bottle instead.

When making cold calls to potential clients, a drink bottle is another effective way of getting yourself in the door. Even if the manager won’t see you, leave a drink bottle behind with reception and say it is for the boss. This is a great way to still get your name in front of the client. They may have said no to your initial request to meet and discuss, but when they see the gift you have left behind it will make them think twice. Every day when they then use the bottle it will remind them of your business until hopefully one day they will make contact with you.

They also work well as a keepsake for new clients after your sales pitch. People always love getting freebies and giving them something useful such as a drink bottle it helps build customer loyalty. Even if you leave their office without them initially signing the contract, the act of giving them a gift will make them feel more obligated to do so.

There is a range of quality and prices for branded drink bottles, so it doesn’t matter what your budget is, there is one to suit most. For larger giveaway promotions we recommend plastic, but if you are approaching potentially larger clients, a metal drink bottle of some sort would work best. Ideally, if you can afford it, the copper-lined, double insulated drink bottles are the “Nirvana” of drink bottles. They keep hot and cold drinks to temperature for hours and have a very high perceived value. Anyone receiving one of these would hold your company in high regard.

If you would like to try using branded drink bottles for your next promotion or to instil some pride in your staff, we’d be happy to help. We have been doing this for over 20 years and know all the ins and outs of what to use and how to brand them. Just call us or send us an email with what you want to achieve.

The Drink Bottles Team