plastic drink bottles for team sports

21 June, 2022

Custom Drink Bottles For Brand Visibility

Marketing gurus will always talk about the "stickiness' of a campaign or promotion. In other words, how long will someone remember what has been advertised? One way to ensure this is through giving a promotional item and a perfect one to give is custom drink bottles. Besides the "stickiness", you want a product that can make your brand highly visible but is also useful, so it is used on a daily or weekly basis.

Drink bottles fit all of these criteria and more. You also have a broad budget range, from cheap plastic drink bottles to premium vacuum-sealed metal drink bottles.

Cheap Plastic Drink Bottles
Cheap Plastic Drink Bottles

Probably one of the biggest benefits of drink bottles is the branding area, especially when it comes to plastic ones. You can wrap print all the way around the bottles and many also have a collar area that can also be printed. The collar is useful to highlight the phone number of the website and the main body area is perfect for large logos and catchphrases. Using simple, large letters in a basic font, makes your message easy to read, both for the user and also anyone else in the vicinity. A good technique for colour is to match your printing to the colour of the lid of the bottle. This makes the transition very smooth and easy for people to view your message or logo.

Full Colour Digital Printed Bottles
Full Colour Digital Printed Bottles

Another great aspect to drink bottles is the ability to do full-colour digital printing onto them. This technique has evolved quickly over the last decade, to where it is now becoming the preferred branding technique. You are not restricted to the colours you can print, plus you can also print tonals and gradients with no degradation of quality. The colour really makes your design pop off the bottle. Cost-wise it is a more expensive technique for printing, but you do save on set-up costs. Standard printing needs a screen made for each colour, so for a 3 or 4 colour print, you would be up for a set-up cost for each colour. With digital printing, there is only one set-up cost, regardless of the number of colours you are printing. If you want your design to really stand out, we strongly recommend you consider doing your branding with full-colour digital printing to really make your brand visible and stand out.

Vacuum Sealed Drink Bottles
Vacuum Sealed Drink Bottles

We spoke about reusability earlier on. The better the quality of the drink bottle, the better chance you have of clients reusing them. One of the best you can get is a metal drink bottle that is vacuum-sealed. These bottles will keep drinks either hot or cold for well over 24 hours. The one pictured here has a powder coating to it. This gives it a slight "rubber" feel for better gripping. As these bottles are suitable for both cold or hot beverages, it widens the scope of how people can use them. them. Also, these bottles are a great deal more upmarket than your regular bottles, so they have a very high perceived value to the user. This places more emphasis on brand loyalty, as the client knows you have gifted them something special. In return, it means your client will use the bottles frequently, which in turn means both your client and anyone in the vicinity will be reminded of your company.

Drink bottles have such a highly visible, large branding area, they are perfect for promotional giveaways and to keep your brand in front of both existing and potential clients. Did you know we have over 350 styles of drink bottles on our website? It can be quite daunting to wade your way through them all, so if you need assistance in choosing the right bottle for your next marketing campaign, please don't hesitate to call or email us, as we'd love to help. With over 20 years of experience, we know everything there is to know about drink bottles.


The Drink Bottles Team