2 May, 2022

Are Promotional Drink Bottles Worth The Investment?

Every business wants to maximise the return on any advertising they spend money on. The question is whether spending money to use promotional drink bottles as part of your advertising campaign is worth it or not. One statistic alone might just sway you. According to ASI (The Advertising Specialty Institute), custom drinkware generates 1,400 impressions in its lifetime. Just read that again, in case you skipped over it. 1,400 impressions! That is absolutely astounding. What is every company looking for? It’s exposure, and that is exactly what you get with promotional drink bottles.

Let’s go through some of the benefits of using drink bottles in an advertising campaign so you can compare them to other promotional products. We are sure you’ll see drink bottles come at the very top.

1. Affordability: Remember the above statistic - 1,400 impressions. Your average plastic drink bottle will cost somewhere between $1.50 to $3 depending on the quantity ordered. There are fancier styles that cost more, but we thought we would do this based on your more basic models. At $1.50, over the lifetime of the bottle, it works out at $0.001 cent per view. Even at $3 each, it still comes to a paltry $0.002 per view. There are not many products in the marketplace with that type of impressive statistic. If you are looking for a bang for your buck, then this is it.

2. Visual Impact: Take a glance at a branded pen. The print is very small, you have to lean over to read what is on it and nobody else near you is aware of what is branded on the pen. Now you take a drink bottle. Straight-sided bottles can be wrap printed all the way around. This allows for big, bold branding. What this does is make it visually easy for the user to see what is written, but also it allows others nearby to also read it. This gives you more exposure. A bottle sitting on a desk as the person drinks their water is another way it becomes an advertising tool for businesses. The ideal promotional item doesn’t just speak to the user. You want it to advertise to others as well. If you keep your branding simple and bold, use good contrast of colours and avoid fine type, you will have a great designed drink bottle to maximise the visual content.

3. Daily Use: Another big factor when considering what products to use to advertise your business is how much use will it get. The last thing you want is to give something away where the person uses it a few times and then it is lost in a drawer or thrown into the back of the cupboard. You want something they will use almost every day and a drink bottle is one of those products. People take it with them for walks, they’ll take them to the office, they’ll take them when they go for a workout when they go for a drive in the car – the uses are endless and they occur every day. This is the way to maximise your advertising dollar and not spend it on useless things that people won’t use often.

4. Brand Reinforcement: Once you capture a client, what you don’t want is for them to forget you. How many times have you scratched your head trying to remember where you bought a product from? By giving away drink bottles, the bottle will do the job for you. It will remind the person each time they use it of what your business is and what it does. Whether it is a service or product you sell, they will see this by the branding on the bottle each time they reach for a drink.

There are many compelling reasons to show why promotional drink bottles are a good investment. If you would like to try some for your next promotion, browse through our offering of over 400 different drink bottles. If that is too confusing for you, give us a call or send us an email with what you would like to do and achieve and we’ll match you with the perfect bottle.

The Drink Bottles Team