6 December, 2021

3 Reasons Why You Should Get Reusable Custom Printed Drink Bottles

Reusable drink bottles are probably one of the hottest selling promotional products at the moment and it is easy to see why. Approximately 373 million plastic water bottles end up as waste each year, with only 36% of PET plastic drink bottles being recycled in Australia. Even though the majority of plastic bottles are recyclable, the vast majority end up in landfills where they can take 500 to 1000 years to break down! Plastic bottles are among the ten most common rubbish items picked up on Cleanup Australia Day. That’s why reusable drink bottles have become so popular. So why should you use them for your next promotion – hopefully, below will help you understand why they are so popular.

1) Cost Savings: Buying bottled water is a staggering cost each year compared to filling your drink bottle. Per litre, bottled water is more expensive than petrol. If you drank the recommended intake of 8 glasses of water a day and just used bottled water, you would spend approximately $3,650 a year. If you did the same but used your tap water and filled up your drink bottle the cost would be $0.98 for the entire year – That’s a saving of $3,649 a year! This is a big reason why reusable drink bottles have become so popular as they significantly reduce costs.

2) Environmentally Friendly: The statistics below are quite staggering, and we can all do our bit to help by using reusable drink bottles. By associating your brand with this range of products, you are giving yourself great exposure as an eco-friendly business. Bottled water has to be pumped from the ground, then packaged, transported to its destination and then put in fridges to stay chilled. This alone creates over 60,000 tons of greenhouse gases a year in Australia. To process our love of bottled water requires over 460,000 barrels of oil. To produce one litre of bottled water requires 3-7 litres of actual water, and in a year, Australians buy more than 118,000 tonnes of plastic drink bottles a year. Reading these statistics is horrifying, and another reason why using your drink bottle and refilling with tap water makes so much sense.

3) Branding Area: The developments in printing on drink bottles in the past 5 years or so has seen considerable improvements in both the quality and colour reproduction. Almost all drink bottles used to be custom printed by either pad printing one side or a wrap print with screen printing. The downside with these two techniques was that you couldn’t get good full-colour reproductions. Nowadays, with the advent of direct digital printing, it means you can do a full-colour wrap print on almost any style of straight-sided plastic or metal drink bottles. This large branding area means you can fit lots of advertising material besides a logo. You can put graphics of your products, company information or even lifestyle images. You don’t get much better bang for your buck in regards to the size of print area for the cost and also the reusability where your logo is being seen over and over again.

If you are in the market for custom printed drink bottles and are unsure about what would suit your business best, give us a call or email, and we’d be happy to help with suggestions.

References:
https://www.uow.edu.au/about/services/environment/campaigns-and-initiatives/water-bottle-refill/
https://www.coolaustralia.org/bottled-water-secondary/

The Drink Bottles Team