4 November, 2022

Why Branding Your Water Bottles is a Must for Marketing Success

As companies strive to be leaders in their industry, they must ensure they are branding their products effectively and getting the word out about them. Water bottles are one of the most important things that need to be branded effectively for those in the beverage business. If you’re just starting with branding your water bottles, here are why you should try them as soon as possible.

Increase Sales
When you incorporate branding into your marketing, you create an impression of a trusted product or service in your customer's minds. A brand can be anything people perceive and react to positively, including quality, personality and commitment. When someone purchases from you because of your brand, they have faith in what they are buying, making them more willing to pay more.

Bottom line: Customers are more likely to buy something when they trust it and recognise its value. The key here is consistency — your audience needs to know what to expect from your company each time they purchase from you. Water bottles can help establish yourself as an authority figure in hydration and showcase your expertise in water consumption daily.

Give your brand some exposure
Drinking water can help keep you healthy and improve your mood, but don’t forget to take advantage of an additional benefit — it also helps get your brand seen. These portable containers are great for keeping at home or on the go so that you’re always prepared with water wherever you go. People will pack them in their cars, stow them in their bags or walk holding them. So, they will be exposing your brand to others.

Raise awareness about your brand name
One of the most important things you can do as a business owner is to build and maintain your brand. You want people to remember who you are, not just what you do; when people see your name associated with products or services, it has a more memorable impact than seeing someone else’s name. It’s like seeing Coca-Cola instead of the soda company that sells some water. If it helps, think about your favourite brands; the chances are that those companies have branded themselves into your memory. Now think about all their competitors who don’t have their logo or symbol; they don’t leave a lasting impression on you.

Help customers recognise you over competitors
If you want to stand out from competitors, it can be tempting to change your water bottle labels on a whim; however, consistent branding helps customers recognise you over competitors. Your bottle should prominently feature your company name and contact information no matter what colour of label or design you go with. It’s important to create familiarity among customers to know who they are dealing with — which means sticking with one consistent logo and design.

The Drink Bottles Team